A Development Technology Acceptance Model Towards Blended Learning Motivation: Social Presence as A Mediator

Blended learning motivation (BLM) is crucial for the success of blended learning, especially for students in higher vocational education and training institutions (HVETIs). This study investigates the impact of perceived usefulness (PU), perceived ease of use (PEU), and social presence (SP) on blended learning motivation. An online survey collected data from 714 students across 36 HVETIs in Chongqing City, China. The data were analyzed using structural equation modeling to examine the relationships among the study variables. The findings indicate social presence, perceived ease of use, and perceived usefulness positively influence blended learning motivation. Perceived usefulness and perceived ease of use enhance blended learning motivation through social presence, even though the direct effect of perceived ease of use on social presence was unsupported, with perceived ease of use indirectly influencing social presence through perceived usefulness. This study highlights the social presence's pivotal role in promoting blended learning motivation and offering insights for developing a motivational, trust-based blended learning community for students, educators, and policymakers within blended learning environments.