Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Sustainable Marketing Strategy in The Remanufacturing Industry: A Soft Systems Methodology Approach
View through CrossRef
Background: PT. X is one of Indonesia's heavy equipment component companies with a remanufacturing division that aims to achieve sustainability goals by implementing sustainable marketing. Even though the manufacturing industry has enormous potential, implementing sustainable marketing in this sector still faces many challenges.Purpose: This study aims to analyze the critical challenges and propose a conceptual model for sustainable marketing implementation in the remanufacturing industry.Design/methodology/approach: The SSM framework analyzes complex systems, emphasizing human and organizational factors, to guide the application of sustainable marketing in remanufacturing. Before developing the conceptual model, a sustainable marketing mix analysis was conducted to identify challenges that hinder successful implementation.Findings/results: Several important variables were identified to increase the successful implementation of sustainable marketing for remanufactured products. Prices, product quality, and green public awareness need to be improved. The complex implementation of the sustainable marketing mix at PT X can be seen through the rich picture system. Apart from that, based on the root definition, it can show that many stakeholders are involved in supporting the success of this system, and it must also be supported by government policy. Several essential activities are identified in the conceptual model, such as the role of the remanufacturing division in PT X.Conclusion: This research shows that the success of implementing sustainable marketing on remanufactured products is highly dependent on increasing prices, product quality, and public awareness, as well as involving various stakeholders and support from government policies.Originality/value (State of the art): This research contributes to a holistic approach that combines systems analysis with sustainable marketing elements and focuses on the remanufacturing industry.
Keywords: sustainable marketing, remanufacturing industry, marketing mix, soft system methodology, conceptual model
Graduate Program of Management and Business, Bogor Agricultural University
Title: Sustainable Marketing Strategy in The Remanufacturing Industry: A Soft Systems Methodology Approach
Description:
Background: PT.
X is one of Indonesia's heavy equipment component companies with a remanufacturing division that aims to achieve sustainability goals by implementing sustainable marketing.
Even though the manufacturing industry has enormous potential, implementing sustainable marketing in this sector still faces many challenges.
Purpose: This study aims to analyze the critical challenges and propose a conceptual model for sustainable marketing implementation in the remanufacturing industry.
Design/methodology/approach: The SSM framework analyzes complex systems, emphasizing human and organizational factors, to guide the application of sustainable marketing in remanufacturing.
Before developing the conceptual model, a sustainable marketing mix analysis was conducted to identify challenges that hinder successful implementation.
Findings/results: Several important variables were identified to increase the successful implementation of sustainable marketing for remanufactured products.
Prices, product quality, and green public awareness need to be improved.
The complex implementation of the sustainable marketing mix at PT X can be seen through the rich picture system.
Apart from that, based on the root definition, it can show that many stakeholders are involved in supporting the success of this system, and it must also be supported by government policy.
Several essential activities are identified in the conceptual model, such as the role of the remanufacturing division in PT X.
Conclusion: This research shows that the success of implementing sustainable marketing on remanufactured products is highly dependent on increasing prices, product quality, and public awareness, as well as involving various stakeholders and support from government policies.
Originality/value (State of the art): This research contributes to a holistic approach that combines systems analysis with sustainable marketing elements and focuses on the remanufacturing industry.
Keywords: sustainable marketing, remanufacturing industry, marketing mix, soft system methodology, conceptual model.
Related Results
Reverse Logistics and Product Remanufacturing: A Strategic Analysis
Reverse Logistics and Product Remanufacturing: A Strategic Analysis
Remanufacturing, a core component of reverse logistics, used products are restored to as-new condition. This research addresses the strategic implications of remanufacturing and ex...
A regional remanufacturing network approach - Modeling and simulation of circular economy processes in the era of Industry 4.0
A regional remanufacturing network approach - Modeling and simulation of circular economy processes in the era of Industry 4.0
Manufacturing companies still have relatively few points of contact with the circular economy. Especially, extending life time of whole products or parts via remanufacturing is an ...
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital mar...
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
Abstrak
Peningkatan persaingan dan perubahan dinamika pasar menuntut UKM untuk mengembangkan strategi pemasaran yang efisien dan efektif. Dengan persaingan yang ketat menjadi satu...
Startup marketing: features, digital tools, and promotion channels
Startup marketing: features, digital tools, and promotion channels
The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the en...
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to thi...
The Integrated Production-Inventory-Routing Problem with Reverse Logistics and Remanufacturing: A Two-Phase Decomposition Heuristic
The Integrated Production-Inventory-Routing Problem with Reverse Logistics and Remanufacturing: A Two-Phase Decomposition Heuristic
Sustainable supply chains depend on three critical decisions: production, inventory management, and distribution with reverse flows. To achieve an effective level of operational pe...
Global marketing managers
Global marketing managers
PurposeAlthough a great deal of research has focused on global marketing strategy development and implementation, little research has focused on the global marketing managers charg...