Representation of the Lifeworld of the Youth in Social Media

The study discusses the interaction of Russian adolescents and youth in social media sites. The relevance of the chosen issue comes from gaps in knowledge of how such online services are integrated into the life structure of young Russians. The authors have come to the conclusion that such social networking services are used by the younger generation to achieve different goals and also become an integral part of the lifeworld and an element, which forms the social reality of adolescents and youth. The nature of the influence of social media on the transformation of values of the lifeworld of the younger generation is demonstrated within the example of research conducted by qualitative content analysis and secondary data analysis methods in the social network VKontakte. It is noted that social media, deeply integrating into the daily practices of young Russians, is becoming a full-fledged social space.