INFORMATION MANAGEMENT OF MASS COMMUNICATION

Natela Beridze E-mail: nat.beridze.1983@bsu.edu.ge Doctor of Social Sciences in Mass Communication, Professor St. Tbel of the Patriarchate of Georgia School named after Abuserisdze University Batumi Georgia https://orcid.org/0009-0003-5439-0550   Edward Mikeladze E-mail: edu-777@bsu.edu.ge Academic Doctor of Economics, Professor St. Tbel of the Patriarchate of Georgia Abuserisdze Educational University Batumi Georgia https://orcid.org/0009-0001-5746-3351   Abstract: Information management in modern Georgian mass media is a completely new research and innovation. In this article, for research purposes, we talk about the functions of information media, and as a recommendation, the ways and methods of manipulating people through information communications are discussed. Peer technologies are also considered significantly for research. As we know, the media is mostly engaged in covering such issues as: education, health care, poverty, current events in the world. However, we should also not forget that the media plays a major role in fostering national self-awareness. The media is the main informant, a kind of transfer for the society on social, economic, political and cultural issues both inside and outside the country. "Communication affects culture, although it contributes to social and economic development. It mobilizes society and demands the appropriate attention from them." (Wilmer Shrem) The main function of information media management is the development of an organizational structure that facilitates the provision of correct information to the public.   Media has a great influence on society, especially this influence is observed on human psychology. If for a long time the society thought it unbelievable to achieve various goals through the media, today it can be considered a normal occurrence. This was caused by the development of technology and the entry into the field of mass communication of the economy. The media can both lower people's worldview and its decline, informational regression. Thus, information management is the process of functional management of information. Its essence lies in the fact that a clear result is obtained by coordinating information, which is possible through top managers.   Keywords: information management, PR technologies, advertising, manipulation, media economy, electronic technology.   JEL classification: Q1; 01; 03