MUSEPICK: AN INTEGRATED TECHNOLOGICAL FRAMEWORK TO PRESENT THE COMPLEX OF SANTISSIMA ANNUNZIATA IN ASCOLI PICENO (ITALY)

Abstract. Nowadays, digital media play a central role in a shift towards updated modes of communicating knowledge. In addition to this, the tragic recent events related to the long series of earthquakes that have taken place in central Italy have also, unfortunately, reiterated the need to document and preserve not only the material value of the architectural heritage but also the intangible values related to the events and people that have characterized their history. In this framework, the paper investigates some of the opportunities offered by technological innovations, in particular, by the specific application areas of augmented reality and augmented virtuality. The case study The historical site chosen as case study is the complex of Santissima Annunziata, which has played a very important role in the city of Ascoli Piceno (Italy) for centuries. The objective was to develop a low-cost web-based platform to serve as a place to gather cultural content related to the diffuse cultural heritage, organized in applications regarding graphical and 3D models as well as 360° images and archival documents.