Understanding Voting Behavior Models: A Critical Review

<p class="TableParagraph"><em>This research aims to explore the impact of money politics on voting behavior, compliance and voter loyalty in Indonesia using literature study and desk research methods. Money politics, which involves providing material incentives to voters, has become a widespread and influential phenomenon in the electoral system in Indonesia. This study analyzes various literature and secondary data to understand how money politics influences voters' preferences, their level of compliance with candidates who provide incentives, and their loyalty to political parties or candidates.</em></p><p class="TableParagraph"><em>The research results show that money politics has a significant influence on voting behavior, where voters who receive incentives tend to choose candidates or parties that provide these incentives. However, this influence is often temporary and does not guarantee long-term loyalty. Voter loyalty to candidates who provide incentives is also influenced by economic motivations, and voter loyalty tends to weaken due to the practice of money politics, causing them to more easily change their support in the next election if there is a more profitable offer.</em></p><p class="TableParagraph"><em>To reduce the negative impact of money politics, this research recommends increasing political education, stricter law enforcement, and strengthening electoral institutions. A holistic approach involving the government, electoral institutions, civil society organizations and the wider community is needed to overcome this problem and strengthen democracy in Indonesia. This research provides in-depth insight into the phenomenon of money politics and offers recommendations for improving the quality of elections in Indonesia.</em></p><p class="TableParagraph"><strong><em>Keywords:</em></strong></p><p class="TableParagraph"><em>money politics, voting behavior, voter compliance, voter loyalty,</em></p>