A novel advertising approach and provision of a marketable product for the aviation industry

The relevance of the information offered at each step along the journey and the targeted information delivered to the user's device were critical indicators for the successful implementation of Motus platform. This approach offered a social graph that tracks users' online and offline actions throughout the journey, which was employed to instantly lead the system in delivering relevant data and promotions, along with other trip-related data. This one-kind platform directly categorises actual users' interests, personalizes the advertisement and provides a novel advertising approach adapted to the changing technologies, addressing many issues in both sectors (aviation and advertising). The successful implementation of the Motus platform in both connected and non-connected environments and the adaptation of the platform to the growing aviation and IFE markets initiated new revenue streams for commercial airlines. Furthermore, the creation of this marketable product in a unique selling point such as the aviation sector during flights closed the loop for advertisers, who thus far missed the opportunity to reach travellers in flight.