The Application of Totem Culture Elements in the Design of Jin Opera Cultural and Creative Products

Jin opera is one of the well-known local operas in China, commonly known as Shanxi opera. It is also known as Zhongluo opera because it originated in central Shanxi. Jin opera has a long history of culture, and its costumes and patterns are unique visual elements of totem culture. It is to promote the culture of Jin opera and to integrate and develop the culture of Jin opera into public life. Based on the four principles of practicality, emotionality, formal beauty, and artistry of Jin opera, cultural and creative products were proposed by Jin opera scholar Ren Nanan as the design concept to analyze and reorganize the colors and patterns of Jin opera costumes. By analyzing and applying the design principles and concepts of Jin opera costume culture, we analyze the design and feasibility of cultural and creative products of Jin opera culture from three aspects: color, pattern, and program rules, and provide ideas and concepts for the design of cultural and creative products of Jin opera culture, so that its culture can be accepted and loved by young people. Jin opera is one of the most precious traditional arts in China. With the emphasis on cultural inheritance, the role of cultural and creative design is receiving increasing attention, and the artistic and creative design incorporating visual elements of Jin Opera will become increasingly sophisticated.