Research on the Regulation Path of Internet Enterprise Monopoly Behavior

At present, China has entered a new era of data economy, data contains huge value. Data has become the most characteristic factor of production and the core driving force for economic transformation and development. However, with the continuous growth of Internet enterprises, the negative externality effect on the data market has gradually emerged. The expansion of duopoly behavior, the difficulty of explicit implicit data and algorithm monopoly agreement, and the ambiguity of market dominance of Internet enterprises have intensified the harm of Internet enterprises’ monopoly behavior and potential structural risks. In order to solve this problem with a targeted analysis, the regulations on the restriction of monopolistic behavior in the EU’ s Data Market Law and Germany’ s Restrictive Competition Law are analyzed for reference. In order to better regulate the monopoly behavior of Internet enterprises in our country, this paper puts forward a series of institutional design schemes, including improving the data sharing mechanism, training a group of professional and technical data anti-monopoly law enforcement team, setting up the market dynamic monitoring mechanism, and creating the algorithm analysis and control mode, so as to gradually realize the effective constraints on the monopoly behavior of Internet enterprises.