Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
THE INFLUENCE OF PATIENT EXPERIENCE, ACCESSIBILITY, BRAND IMAGE ON THE INTEREST OF REPEAT VISITS OF MERIAL TOWER INPATIENTS AT PELNI HOSPITAL
View through CrossRef
Revisit intention can be interpreted as the patient's attitude in deciding whether the hospital will be chosen again for health activities. Many variables influence revisit intention, but in this study the variables are limited to patient experience, accessibility, and brand image. The purpose of this study was to analyze partially and simultaneously the influence of patient experience, accessibility, and brand image on the revisit intention of inpatients at Merial Tower, Pelni Hospital. This study was conducted using a quantitative analysis method on a population of 125 Merial Tower inpatients at Pelni Hospital. From this population, a purposive sampling technique was used to determine the number of samples to be studied, which was 95 samples. Questionnaires were distributed to all samples, and the results were analyzed using SPSS 24. Based on the test results, it was found that patient experience, accessibility, and brand image had a significant simultaneous effect on the revisit intention of Merial Tower inpatients at Pelni Hospital. Partially, patient experience, accessibility, and brand image were each found to have a positive effect on the revisit intention of Merial Tower inpatients at Pelni Hospital.
Keywords: Patient Experience, Accessibility, Brand Image, Revisit Interest
Title: THE INFLUENCE OF PATIENT EXPERIENCE, ACCESSIBILITY, BRAND IMAGE ON THE INTEREST OF REPEAT VISITS OF MERIAL TOWER INPATIENTS AT PELNI HOSPITAL
Description:
Revisit intention can be interpreted as the patient's attitude in deciding whether the hospital will be chosen again for health activities.
Many variables influence revisit intention, but in this study the variables are limited to patient experience, accessibility, and brand image.
The purpose of this study was to analyze partially and simultaneously the influence of patient experience, accessibility, and brand image on the revisit intention of inpatients at Merial Tower, Pelni Hospital.
This study was conducted using a quantitative analysis method on a population of 125 Merial Tower inpatients at Pelni Hospital.
From this population, a purposive sampling technique was used to determine the number of samples to be studied, which was 95 samples.
Questionnaires were distributed to all samples, and the results were analyzed using SPSS 24.
Based on the test results, it was found that patient experience, accessibility, and brand image had a significant simultaneous effect on the revisit intention of Merial Tower inpatients at Pelni Hospital.
Partially, patient experience, accessibility, and brand image were each found to have a positive effect on the revisit intention of Merial Tower inpatients at Pelni Hospital.
Keywords: Patient Experience, Accessibility, Brand Image, Revisit Interest.
Related Results
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...
Autonomy on Trial
Autonomy on Trial
Photo by CHUTTERSNAP on Unsplash
Abstract
This paper critically examines how US bioethics and health law conceptualize patient autonomy, contrasting the rights-based, individualist...
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
Abstrak
Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada ...
Pengaruh Brand Image terhadap Purchase Decisionyang Dimoderasi Oleh Brand Ambassador
Pengaruh Brand Image terhadap Purchase Decisionyang Dimoderasi Oleh Brand Ambassador
Abstract. Brand image can be understood in the mind of a consumer through the likes, strengths, and uniqueness of the brand itself. A Brand Ambassador is someone who has passion or...
Brand Ambassador dalam Konsep City Branding di Jakarta
Brand Ambassador dalam Konsep City Branding di Jakarta
This study aims to explore and identify significant relationships between Self-city Brand Connection, City Brand Experience, City Brand Satisfaction, and City Brand Ambassadorship ...
Pengaruh Kredibilitas Deddy Corbuzier sebagai Brand Ambassador J&T terhadap Citra Merek J&T
Pengaruh Kredibilitas Deddy Corbuzier sebagai Brand Ambassador J&T terhadap Citra Merek J&T
The increasing use of brand ambassadors as a branding activity has resulted in many companies participating in this strategy. Selection of brands quality ambassadors can influence ...
Harry Potter, Inc.
Harry Potter, Inc.
Engagement in any capacity with mainstream media since mid-2001 has meant immersion in the cross-platform, multimedia phenomenon of Harry Potter: Muggle outcast; boy wizard; corpor...
Evolution of Antimicrobial Resistance in Community vs. Hospital-Acquired Infections
Evolution of Antimicrobial Resistance in Community vs. Hospital-Acquired Infections
Abstract
Introduction
Hospitals are high-risk environments for infections. Despite the global recognition of these pathogens, few studies compare microorganisms from community-acqu...