STUDY OF THE GENERAL SITUATION OF IT IN UKRAINE IN DETERMINING THE FACTORS INFLUENCING THE ECONOMIC PERFORMANCE OF THE SEGMENT

The article is devoted to analyzing and researching Ukraine's technology segment. This study was conducted due to the importance of the segment for developing countries and the importance of understanding the main factors of influence that allow for improving the economic performance of the segment's entities. The article analyzes the general situation of the technology sector in Ukraine. Various methods of analysis were used. One was the comparison method, which included indicators for the technology and information segments since these segments form the country's ITC sector. The article reflects trends and analyzes specific segment indicators. Hence, an upward trend was analyzed and derived to indicate the number of units involved in the technology segment. The predominance of micro and mini entities in the segment was confirmed, which confirms the previously conducted tests for Central and Eastern Europe when reviewing certain countries. It is noted that the central economic units representing Ukraine's IT segment are individual entrepreneurs. The study demonstrates the dynamics and analysis of economic performance indicators of the segment. Three main groups of factors of possible impact on the performance of economic entities were presented. Hence, the tax burden on the basic taxes in the form of income, profit, and social tax was analyzed. Since individual entrepreneurs represent most entities in the IT segment, the tax base was studied at the general rates and when deriving separate data for the IT segment. The educational component was demonstrated to familiarize and understand the growth trend in the number of students majoring in IT. The third group of factors was represented by the costs of specialists involved in the segment's work, such as the total segment's personnel costs and the average monthly salary. In general, the trend in the indicators in the article is demonstrated as an upward trend. The general analysis presented in the article allowed to derive a model of dependence of the net profit of IT segment entities in Ukraine on the factors of influence when determining only specific indicators of influence using the methods of static base analysis. The final model was obtained by conducting a panel least squares modeling with the test for omitted variables.