KOREAN TOURIST BEHAVIORS AND TOURIST ACCOMMODATION IN SIEM REAP, CAMBODIA

The aim of this research is to study role of Korean tourist in tourism sector in Cambodia. World heritage, Angkor is a marvel that a lot of international tourists would like to visit and it is also famous destination that attracts a large number of international tourists as well as Korean tourist year-on-year. Therefore, the research is explored the Korean tourist’ behavior who travel in Siem Reap, Angkor region from the providers in an attempt to learn more about their activities of interest and travel experience. Moreover, Korean minimum requirement to adopt hotel and guesthouse is also the case study of this research to explore and find out their concept to choose accommodation in order to satisfy that requirement by offering the accommodation service. Furthermore, the tourists’ satisfaction and length of stay in hotel are affected by reception of hotel to the guests. Thus accommodation services for Korean tourists are the other case study to explore the attraction and reception of hotel to costumer as Korean tourists who were gotten the hotel services. The primary data is collected through the in-depth interview with few hotels and tour guides who guide Korean tourists to travel in Siem Reap whereas secondary data is collected from government institutions and other institutions.The empirical results show that Korean tourists mostly come to Siem Reap by groups of people and they buy a tour package from Korean travel agency in South Korea. They mostly come between November to February which is the high season of visiting period. Most of them choose the tour package for 2 to 3 days and they usually stay at 3-5 star hotels with a good condition and facilities which is arranged by Korean travel agency. Even if they travel to foreign country but they still prefer Korean food more than anything. Some of Korean youths try to test the local food as Cambodian food but they could not eat all kind of Cambodian soup especially the food that made from herb so they eat dry food only. Particularly, most of Korean men like to drink beer or wine and smoke a cigarette. However, the most favorite drink of them is coffee.