DIGITAL ENTREPRENEURSHIP IN MODERN BUSINESS SYSTEMS

The rapid development of digital technologies, such as mobile services, information technology, and cloud computing, has irreversibly transformed the way business is conducted and opened the doors to a new era of digital entrepreneurship. In todays business world, successful enterprises are those that can harness the benefits of digital tools to create value and meet the needs of modern consumers. This paper presents the key technological trends in modern business. Cloud Computing is presented as an optimal way to distribute business applications, providing flexibility and cost reduction through remote servers. Artificial intelligence and Machine Learning are transforming the business world, enabling the resolution of various challenges. Virtual, augmented, and mixed reality provide innovative ways of interaction, while the Internet of Things connects smart objects. Big Data enables data analysis to improve business, while Data Mining is used to extract knowledge from heterogeneous sources. These technologies shape digital transformation, emphasizing the need for adaptation and the adoption of new paradigms. KEYWORDS: Digital entrepreneurship, Digital economy, Digital marketing, E-business, Internet.