STOCK-MARKET AS AN INVESTMENT PLATFORM AMONG BUSINESS COLLEGES GRADUATES

The stock market reveals the economic condition of the country. Without investors investing in the stock exchange, there would be no existence of a stock market. A stock-market is a public entity for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. This research is intended to be a valuable source of knowledge, the public, educational institutions, and potential investors. The purpose of this study is to assess business college students' knowledge of stock market products, investment avenues, institutions, and services. The objective is to evaluate the perception of the business college students on the role of the media and other means in spreading stock-market knowledge. The data was collected through the questionnaire using an online survey. The study involves a quantitative method and the data is computed and tested using SPSS 25. The tools used for analyzing the data were descriptive tools and ANOVA. According to the findings, Colleges have a low level of awareness about SM products and investment/saving opportunities. The respondents agree that stock-market modules should be introduced, seminars should be conducted at all educational levels, etc. The study revealed that the students of business colleges are aware of the stock market as an investment platform, so they prefer and are interested in investing in SM. With the responses to the awareness of stock-market processes and institutions, the average awareness of the students is high, which indicates that the students among three business colleges have knowledge of SM risk and return. Moreover, it reveals that they are aware of the SM process, which indicates that the students are capable of investing in the future. Furthermore, the students are not that aware of the SM products and investment/saving avenues, but overall, the students are a little more aware of SM products than the investment/saving avenues.