The Effect of Short Video on People’s Subjective Well-being

In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined.This research is conducted following 3 objectives: (1)To study the current use of short video among users. (2)To analyze the relationship between short video and users’ subjective well-being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses in-depth interview and literature Research Method.The findings are as followed: (1) The users spend long time on watching short video, and people watch different length of short video. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) In general, some interviewees think that short videos can improve their subjective well-being, but some interviewees have no obvious feeling about it. (4) Short videos would influence users’ positive affect and negative affect, which involves all ages. In terms of the life satisfaction after watching short video, most of the interviewees think their life satisfaction has no change or is improved. (5) There are many factors influence users’ subjective well-being, include personality trait, comparative psychology, the time spending on short video, the length of short video, the content of short video, intelligent push function, page desire, frequency of use and professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.