Indonesian Muslim Society's Reception of Sensation Language and Invitation to Polygamy on Social Media

Poligami Asyik Channel is one of the media used by Ustad Awan (UA) to socialize polygamy invitations. The language on this polygamous YouTube uses sensational language. Even though this invitation to polygamy is packaged in sensational language, it is still defeated by personal and interpersonal experiences that are discussed on social media and represented in stories from films and soap operas. This paper aims to map the forms of reception, the factors behind the reception and their impact on public discourse on polygamy law.This research is qualitative and based on primary and secondary data. Primary data was obtained from distributing questionnaires to participants in the Daurah Poligami online training (December 2022) and studies on the Poligami Asyik Channel (from December 1 to December 23, 2022). Data are sorted and classified based on Stuart Hall's reception theory. The stages of data processing started with the reduction of netizens' expressions /receptions in the comments column. The observation of data display is carried out in the form of a summary and synopsis based on reception expression patterns. The analysis follows an interpretation technique that starts with a restatement of the data followed by a description, ends with an interpretation of the dataThe results of the study show that invitations to polygamy using sensational language increase public rejection of polygamy. The public reception is through personal and interpersonal expressions that are discussed on social media and then represented in public entertainment media (soap operas and films). The difference in the reception then becomes a hybrid reception that further dramatizes polygamy law, so that it is not in line with Islamic law.