Contemporary Transformation of Pattern Inheritance: Analysis of Shandong Province, China

China’s traditional patterns, deeply rooted in ancient farming culture, are an integral part of the nation’s artistic heritage. As China enters a new era of global development, its traditional way of life and local cultures are undergoing significant transformations. This study focuses on the contemporary transformation of pattern inheritance in Shandong Province, a key cultural and economic region in China. Shandong, the second most populous province and one of the top three economically developed provinces, has long been a vibrant center of traditional pattern culture. However, the rapid development and modernization of Shandong have introduced new challenges to its traditional pattern art, while also creating opportunities for its evolution. The local government has implemented policies aimed at protecting and adaptively developing this cultural heritage, resulting in both positive outcomes and necessary adjustments in response to real-world conditions. Additionally, the integration of traditional culture with modern commerce, and the evolution of marketing strategies within the pattern culture industry, have reshaped the image of these traditional patterns. This paper employs qualitative field research to analyze the current state of pattern transmission in Shandong Province, offering new insights into the future trajectory of Chinese pattern inheritance and its adaptation in a rapidly changing world.