Development of modular product architecture through information management

PurposeThe aim of this paper is to investigate the importance of information management in modular product architecture for customized product development.Design/methodology/approachThe objective of this research is to analyze product architecture in terms of information exchange and show its influence in product customization. A case study is presented with a view to modelling the information tracking necessary for product architecture and customization.FindingsIn today's volatile business environment, appropriate ways of information management could be an added value for manufacturing firms. This paper deals with the importance of information flow in product architecture. The role of information exchange influences the basic architecture of the product development process, which also affects the general theme of product customization.Research limitations/implicationsThe importance of information flow highlights the design architecture and brings flexibilities to the product development process. This concept is illustrated through a single case example, which may not be translated as a generic output. Multiple case study approaches could be undertaken in future research to rigorously analyze the influence of information exchange on product architecture.Practical implicationsIn order to comply with growing customization, firms are looking for flexible design architecture in their product development process. The presented approach will be beneficial for designers and organizational managers in developing flexible customized product or services.Originality/valueThis paper implements a unique approach to modular product architecture through information dependencies among components and sub‐assemblies. The basic principle of modular product architecture and how it affects product customization are also reported.