THE RISE OF EDUCATIONAL TECHNOLOGY STARTUPS AND THEIR INFLUENCE ON EDUCATION

This quantitative study investigates the influence of educational technology (EdTech) startups on the education sector in universities located Lahore, Pakistan. With the increasing integration of digital tools and platforms in teaching and learning, EdTech startups have emerged as significant contributors to educational innovation. The study aimed to assess the impact of these startups on students' academic performance, teachers' instructional methods, and the overall learning environment. A structured questionnaire was administered to a sample of 250 participants, including 200 students and 50 teachers, from various educational institutions across Lahore. Data were analyzed using descriptive and inferential statistics. The results revealed a positive correlation between the use of EdTech solutions and improved student engagement, accessibility to learning resources, and instructional efficiency. However, challenges such as digital literacy gaps, infrastructure limitations, and resistance to change were also identified. The study concludes that while EdTech startups are reshaping the educational landscape in Lahore, their long-term success depends on policy support, professional training, and equitable access. Recommendations for stakeholders are discussed to enhance the integration of educational technologies in mainstream education.