Lanna Spa Model for Health in Thailand

Abstract There has a growing trend of health spa services in Thailand over the past decade. However, little information is available about the effectiveness of a Lanna-styled spa for health. The propose of this qualitative study was to explore the Lanna Spa Model for health in Thailand. A qualitative method was used with six focus groups and in-depth, semi-structured interviews were held with a purposive selected staff who specialized in spa treatments in Northern Thailand between February and April 2017. Guided interviews focused on spa experiences, the main components of Lanna-style spa services, and suggestions for implementing the Lanna spa model for health. Data were analyzed using content analysis with the principles of trustworthiness. The health and wellness spa model consisted of four categories: 1) Identity of Lanna spa; 2) Lanna spa services (hydrotherapy, massage, and products); 3) Lanna culture; and 4) Lanna health wisdom. Lanna spa is beneficial for people as it can help promote their health and well-being. Training program and service delivery of Lanna-style spa for health should be integrated with Lanna culture and wisdom. Keywords: Lanna spa Model, Qualitative research, Thailand