Javascript must be enabled to continue!
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN MSMES GEPREK KITHA BANDAR LAMPUNG
View through CrossRef
This study aims to analyze the influence of variables such as product quality and service quality on customer satisfaction in gaprek kitha MSMEs. The population that is the focus of the study is all geprek kitha MSME customers using a sample of 100 respondents from geprek kitha MSME customers using the Purposive Sampling technique. The analysis method used is multiple linear regression. The findings of this study show that product quality and service quality have a significant partial effect on customer satisfaction in prek kitha MSMEs. Simultaneously, or together, the variables of product quality and service quality have a significant effect on customer satisfaction and provide variations between variables by 84.8%, while 15.2% are influenced by other variables that are not contained in the study.
Title: THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN MSMES GEPREK KITHA BANDAR LAMPUNG
Description:
This study aims to analyze the influence of variables such as product quality and service quality on customer satisfaction in gaprek kitha MSMEs.
The population that is the focus of the study is all geprek kitha MSME customers using a sample of 100 respondents from geprek kitha MSME customers using the Purposive Sampling technique.
The analysis method used is multiple linear regression.
The findings of this study show that product quality and service quality have a significant partial effect on customer satisfaction in prek kitha MSMEs.
Simultaneously, or together, the variables of product quality and service quality have a significant effect on customer satisfaction and provide variations between variables by 84.
8%, while 15.
2% are influenced by other variables that are not contained in the study.
Related Results
Hubungan Pengetahuan dengan Perilaku Protokol Kesehatan sebagai Upaya Preverentif Covid 19 pada Civitas Akademika di Universitas Malahayati Bandar Lampung
Hubungan Pengetahuan dengan Perilaku Protokol Kesehatan sebagai Upaya Preverentif Covid 19 pada Civitas Akademika di Universitas Malahayati Bandar Lampung
ABSTRACT: ATTITUDE RELATIONSHIP WITH HEALTH PROTOCOL BEHAVIOR AS A PREVERENTIVE EFFORT FOR COVID 19 IN ACADEMIC CIVITY AT MALAHAYATI UNIVERSITY BANDAR LAMPUNG Introduction: Indone...
The Impact of Customer Service Quality on Customer Satisfaction: A study on Bangladeshi Banks
The Impact of Customer Service Quality on Customer Satisfaction: A study on Bangladeshi Banks
Abstract
This research study examines the impact of customer service quality on customer satisfaction at Bangladeshi Banks. The study aimed to fill existing gaps in underst...
Prevalensi Absensi Palmaris Longus Tendon Suku Lampung Pada Civitas Akademika Universitas Malahayati Bandar Lampung
Prevalensi Absensi Palmaris Longus Tendon Suku Lampung Pada Civitas Akademika Universitas Malahayati Bandar Lampung
ABSTRAK Latar Belakang : Perkembangan tendon Palmaris Longus sudah lengkap saat dilahirkan. Tendon Palmaris Longus tidak akan berkembang lagi sesudah itu. tendon Palmaris Longus se...
Pengaruh Pelayanan ATM BNI Terhadap Tingkat Kepuasan Nasabah
Pengaruh Pelayanan ATM BNI Terhadap Tingkat Kepuasan Nasabah
The problems faced in this study include (1) How does BNI ATM service influence in terms of direct evidence (tangibles) on the level of customer satisfaction at BNI Tasikmalaya Bra...
Analisis Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan Dengan Metode SEM-PLS
Analisis Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan Dengan Metode SEM-PLS
This study aims to analyze what factors can affect customer satisfaction and to estimate customer satisfaction models for Bleached Cotton products. Respondents in this study were B...
Factors that Influence Customer Satisfaction with Kitha Sukardi Hamdani's Geprek Chicken
Factors that Influence Customer Satisfaction with Kitha Sukardi Hamdani's Geprek Chicken
This study will identify and analyze the elements that influence consumer satisfaction at Ayam Geprek Kitha Sukardi Hamdani. This study uses an unknown number of consumers of Crush...
The Effect of Product Quality and Service Quality on Customer Satisfaction at SLV Room Boutique
The Effect of Product Quality and Service Quality on Customer Satisfaction at SLV Room Boutique
The purpose of the study was to determine the effect of product quality and service quality on customer satisfaction at the SLV Room Boutique. The population in this study were con...
Self-service for public transport payments: A business case for conversational artificial intelligence
Self-service for public transport payments: A business case for conversational artificial intelligence
<p>Although self-service (i.e. mobile top-ups) is at the heart of Snapper’s customer service offering, customers have a disjointed experience managing their public transport ...

