CORPORATE CULTURE AND SOCIAL RESPONSIBILITY: THE ROLE OF CULTURAL VALUES IN SHAPING CSR STRATEGIES

This paper examines the intricate relationship between corporate culture and Corporate Social Responsibility (CSR) strategies, highlighting how organizational values shape the formulation and implementation of CSR practices. It explores the theoretical foundations of corporate culture and CSR, demonstrating how culture influences the authenticity and effectiveness of CSR strategies. By investigating the alignment between corporate culture and CSR goals, the paper underscores the importance of leadership commitment, organizational values, and stakeholder engagement in fostering sustainable CSR practices. It also addresses the challenges organizations face in integrating CSR into their culture, including resistance to change and misalignment between cultural values and CSR objectives. Furthermore, the paper highlights the role of CSR in building competitive advantage and driving innovation, suggesting that companies that authentically integrate CSR into their corporate culture can achieve both social impact and business success. The conclusion reflects on the future of CSR, emphasizing the need for organizations to prioritize cultural alignment in their strategic planning to enhance long-term sustainability and stakeholder trust. KEYWORDS: Corporate Culture, Corporate Social Responsibility (CSR), Organizational Values, Leadership, Stakeholder Engagement, Competitive Advantage.