ANALYSIS OF SHRIMP IMPORT DEMAND IN THE UNITED STATES

Indonesia, the world's largest archipelagic country, has abundant water and marine resources. Frozen shrimp is a leading commodity, with an export value reaching USD 1.53 billion or 37.72% in 2021. The United States is a significant market opportunity for importing countries, reinforced by the high demand for shrimp imports in the United States from various countries in the world, reaching around > 600 tons in 2022 and increasing by 4.75% every year. This research aims to analyze the factors that influence the market share of demand for shrimp from Indonesia in the United States market, as well as the relationship between competition for shrimp commodities from Indonesia, India, Ecuador, Mexico and Vietnam based on the elasticity value of demand in the United States market. The research uses purposive sampling and modern data analysis methods. Using the Almost Ideal Demand System (AIDS) econometric model and SAS software for data processing, focusing on the US market's five largest shrimp supply countries. The results of this research show that Indonesia has the potential to increase its market share because of its positive cross-elasticity with India, which indicates a mutually substitutive relationship. Factors that influence demand for imported Indonesian shrimp in America include the price of Ecuadorian shrimp, Mexican shrimp, and total value of Indonesian shrimp imports.