USING THE POTENTIAL OF AGROTOURISM IN WORLD PRACTICE

The superior development of the non-oil sector implies a comprehensive solution to the issues of forming a new structure of the national economy. For this purpose, innovative activity should be supported in the areas that form the sector in question, a new paradigm of resource use, especially human resources, should be formed, export-oriented activity should be promoted, public-private partnership should be supported in various types of multifunctional activity in rural areas, including in the development of tourism. The listed directions, of course, do not cover all the possibilities and priorities for their implementation. The scope of the problems to be solved is larger, the spectrum of issues on the agenda is wider. Increasing the labor income of the population in agrarian regions has accelerated the search for alternatives, increased attention to the possibilities of reviving agrotourism. Sustainable development of rural areas has made increasing economic activity here an objective necessity. The formation and development of agrotourism potential occurs under the influence of economic, social, environmental, institutional and a number of other factors. The issues of assessing the environmental capacity of these factors have not been sufficiently studied. The issues of identifying opportunities for increasing the efficiency of using agrotourism potential and determining ways to implement them are on the agenda. These and other factors are relevant for improving the use of agrotourism potential and require their comprehensive study. Agrotourism is an important factor in terms of increasing economic activity in rural areas. The efficiency of using agrotourism potential has a positive impact on sustainable development and improving the living standards of the population in those areas. Therefore, the study of the issues of forming agrotourism potential and improving its use is relevant. For the sustainable development of rural areas and increasing the income of the rural population, the formation of agrotourism potential and improving the system of its use are one of the important issues. The article substantiates the provisions on improving the use of agrotourism potential and makes suggestions.