Role of Logistical Practices in Quality Service Delivery at Supermarkets: A Case Study from Pakistan

Logistical practices and customer service delivery are moderately new fields in emerging nations. The respondents in this research comprised of workforce who are logistics supervisors, transportation chiefs, and acquisition officials, or they are comparable in supermarkets in Pakistan. The survey in this paper comprised 200 respondents who were drawn from different supermarkets across Pakistan. The deductive approach followed by the quantitative research method was used to test the study hypotheses through IBM SPSS version 24 as a statistical tool. Data analysis was performed by evaluating the regression model and correlation. The findings of this study demonstrate that supermarkets in Pakistan have taken on the accompanying logistical practices: using environmentally friendly fuels to abstain from harming the climate and reusing materials. Even though the paper was fruitful, it encountered a few restrictions from respondents who could not fill in the survey because they dreaded that the data would be revealed to their rivals. Additionally, because the supermarkets are exceptionally occupied during the weekdays, the officials who responded were reluctant to take off time. Supermarkets and SMEs can also benefit from this research findings and adopt the recommended logistical practices for quality customer service delivery.