Rural Tourism Design Strategy Under The Immersive Experience——A Case Study of Terraced Fields in Qingkou Village, Yuanyang, Yunnan, China

Objective: The objective of this study is to explores the current problems of rural tourism in Yuanyang Turnip Kou through the study of the immersion concept, and its main purpose is to explore the development strategy of rural tourism in Turnip Kou under the immersion concept, and its ultimate goal is to promote the economic   Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. Immersive experience stand out, providing a solid basis for understanding the context of the investigation.   Method: The methodology adopted for this research comprises case study, and the specific practice and effect of immersive experience in rural tourism improvement are analyzed through interviews and observations. Focus on examining the immersive experience concept, implementation process, participant feedback and impact on local economic, social and cultural development of art projects.   Results and Discussion: Combining rural tourism and immersive experience is conducive to creating colorful rural tourism activities and enhancing the interest of tourists in the tourism process.   Research Implications: This study provides valuable concept of immersive experience, this paper will analyze the characteristics of immersive experience and the development of tourism in Qingkou Village, and discuss the application method of immersive experience in rural tourism, so as to promote the sustainable development of rural tourism in Qingkou Village in Yuanyang.   Originality/Value: This study has great significance to study the design strategy of immersive rural tourism using the terraced fields of Turnip Kou Village in Yuanyang, China as a case study. Combining local culture with the concept of immersive experience, creatively designing rich experience programmes, such as farming interaction and handicraft experience, will deepen tourists' understanding of local culture. Enhance the experience with the help of modern technology, such as virtual reality. This move not only taps into local culture, but also promotes the sustainable development of rural tourism.