THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON ENHANCING MUSEUM’S VISITOR EXPERIENCE: THE CASE OF THE SHARJAH MUSEUM OF ISLAMIC CIVILIZATION

Museums are progressively using ICT to reinforce cultural and heritage tourism. Museums are vital in transmitting cultural values, propagating traditions, and linking current generations to their heritage. ICT has recently gained prominence for its ability to stimulate creative approaches. The use of ICT in museum operations is widespread, particularly in the areas of presentation and preservation. Museums, according to previous research, use a range of ICT tools to enhance the visitor experience (VX) through modernizing their exhibits and object interpretation. The purpose of this paper is to gain a better understanding of the VX as well as to evaluate the visitors' standpoint on ICT in museums. The research was applied to the Sharjah Museum of Islamic Civilization. Two primary approaches were used, which include qualitative data such as literature reviews and interviews, as well as quantitative data as the main ways that employ questionnaires. Findings indicate that integrating technological tools can enrich the VX in museums by allowing for the usage of a variety of digital media types.