Research on the application of mobile e-commerce in ecotourism

Tourism is a comprehensive industry with strong relevance which has a profound connection with many industries of the national economy. As a coordinated result between human being and nature, ecotourism is being loved by more and more people. It has huge developing potentiality. Research on ecotourism can also promote ecological protection and sustainable development of the economy, which is an effective way to realize the harmonious development of economy and ecology. Due to the wide area, growing of self-help tour mode, the traditional e-Commerce is difficult to manage and provide suitable service in entire course of a tour. Tourists are most concerned about how to obtain information in the process of tourism, collect evidence in a timely manner, ensure the safety of them, improve service quality and meet personal satisfaction. Mobile E-Commerce is an expansion of E-Commerce with using portable wireless devices, and Mobile E-Commerce can provide personal service at any time in any place through wireless net. Mobile E-Commerce makes it possible that e-Commerce move with movable people. This article analyzes the necessities and superiorities of Mobile E-Commerce in ecotourism. Mobile E-Commerce can realize mobile information management, mobile marketing, mobile consumer relationship management etc. in ecotourism. First, the application of mobile e-commerce in ecotourism is investigated and evaluated with PEST analysis method. Then, through the analysis of Specific application mode of mobile e-commerce in ecotourism. Finally, it concludes that tourism is the most suitable product for mobile e-commerce, and the combination of the two can better promote the development of ecotourism and improve economic benefits.