Green Human Resource Management: An Exploratory Study from Moroccan ISO 14001 Certified Companies

Green human resource management (GHRM) is one of the most critical topics that aim at driving green change and improving environmental performance of companies. However, implementing GHRM functions may pose a major challenge in Morocco since the term is still new, especially for developing countries. Thus, the present study was carried out to assess the awareness of HR managers and directors of GHRM, explore the connection between environmental concerns and HR strategies, investigate the perceived importance of GHRM, its requirements, the feasibility of its practices, and the challenges related to its implementation. For this purpose, the data required for this study were collected through in-depth semistructured interviews with HR managers and directors of four ISO 14001 certified companies, a qualitative analysis was conducted through a thematic analysis using NVIVO12 software. The results revealed that GHRM is still in its beginning stages in Morocco, faces many challenges as well as the unfeasibility of several GHRM practices. Thus, the significance of the present study stems from the fact that very few studies have explored GHRM in Morocco, which provides additional insights and perspectives into GHRM from an unexplored nation.