WAYS TO INCREASE THE INVESTMENT ATTRACTIVENESS OF KAZAKHSTAN'S ECONOMY

The investment attractiveness of a country is determined by a set of economic, institutional, political and legal factors that create favorable conditions for capital investment. Kazakhstan, as a country with high natural resource potential, as well as scientific potential, can be attractive to foreign investors. However, there are a number of factors that inhibit investment in the economy of Kazakhstan. Investment affects the country's economic growth, the development of infrastructure and technologies. The methodological basis for the formation of investment attractiveness is based on classical and modern economic theories, including neoclassical investment theory, institutional economics and M. Porter's theory of competitive advantages. Foreign scientists who studied and contributed to the development of the following areas of stimulating investment in the country's economy and regulating the sources and directions of investment attraction for enterprises: V.E. Leontiev, V.V. Bocharov, N.P. Radkovskaya, (V. E. Leontiev, 2023). Also, a number of authors Grishina I.V., Tryasitsina define investment attractiveness as a component of the investment climate, while others believe that investment attractiveness depends on the investment climate. Investment climate can be considered as the conditions of investment activity in a country or region that affect the profitability of investments and the level of investment risks. The more favorable the investment climate of a country or region, the more attractive the territory for investment (N.Yu. Tryasitsina, 2019). Attracting investments is competitively advantageous for a company and is often the most powerful tool for growth. The main goal of attracting investments is to increase the efficiency of the enterprise's activities. Therefore, the result of any chosen method of investing in the competent management of investment funds should be an increase in the company's value and other indicators of its activities. Investment attractiveness is important for investors, since analyzing the enterprise and its investment attractiveness allows you to minimize the risk of inappropriate investment. In the context of globalization and increased competition for international capital, investment attractiveness is becoming one of the main factors of sustainable economic development. For countries with a developing economy, such as Kazakhstan, attracting foreign direct investment plays an important role in updating production capacities, creating new jobs, transferring technologies, and diversifying the economy. Despite significant natural resource potential, favorable geographical location, and progressive reforms in recent years, Kazakhstan still faces a number of challenges that limit investment flows (V.M. Askinadzi, V.F., 2020). The main problems include insufficient institutional stability, excessive administrative barriers, limited access to financing, and weak legal protection for investors. In this regard, the need to develop effective strategies and tools aimed at increasing the country's investment attractiveness is urgent. The study is aimed at identifying priority areas of state policy that will contribute to creating a favorable investment climate in Kazakhstan and activating investment activity.