Strategi Pengembangan Wisata Terasering Panyaweuyan Berbasis Agro-Eco Tourism

Abstract.  Panyaweuyan Terracing in Majalengka Regency has great potential as an agro-eco tourism destination, but its development remains suboptimal. This study aims to formulate development strategies through a mixed-methods approach, utilizing agro-eco tourism analysis and SWOT analysis. Data were obtained through field observations, interviews with 10 stakeholders, and questionnaires administered to 98 tourists. Agro-eco tourism analysis reveals four key indicators: (1) environmental sustainability is moderately good through traditional terracing systems following slope contours and crop rotation that maintains soil fertility, (2) community participation remains informal but involves three villages with employment absorption up to 90 people during peak season, (3) environmental education is not optimally integrated into tourism programs despite farmers serving as key informants, and (4) local economic development is still limited to culinary and parking sectors with suboptimal integration of agriculture-tourism value chains. SWOT analysis positions the area in quadrant I (aggressive) with coordinates (0.67, 0.87), indicating dominant internal strengths and favorable external opportunities. The main recommended strategy is developing sustainable agricultural education tourism programs supported by improved accessibility infrastructure, particularly road improvements and parking areas. This strategy is expected to optimize the area's potential as a sustainable agro-eco tourism destination while maintaining conservation values and improving local community welfare through integrated development that balances agricultural productivity with tourism activities. Abstrak. Terasering Panyaweuyan di Kabupaten Majalengka memiliki potensi besar sebagai destinasi agro-eco tourism, namun pengembangannya belum optimal. Penelitian ini bertujuan merumuskan strategi pengembangan melalui pendekatan mixed methods, menggunakan analisis agro-eco tourism dan analisis SWOT. Data diperoleh melalui observasi lapangan, wawancara dengan 10 stakeholder, dan kuesioner kepada 98 wisatawan. Analisis agro-eco tourism menunjukkan empat indikator utama: (1) keberlanjutan lingkungan cukup baik melalui sistem terasering tradisional yang mengikuti kontur lereng dan rotasi tanaman yang menjaga kesuburan tanah, (2) partisipasi masyarakat masih bersifat informal namun telah melibatkan tiga kelurahan dengan penyerapan tenaga kerja hingga 90 orang pada musim puncak, (3) edukasi lingkungan belum terintegrasi optimal dalam program wisata meskipun petani berperan sebagai narasumber, dan (4) pengembangan ekonomi lokal masih terbatas pada sektor kuliner dan parkir warga dengan integrasi rantai nilai pertanian-wisata yang belum maksimal. Analisis SWOT menempatkan kawasan pada kuadran I (agresif) dengan koordinat (0.67, 0.87), mengindikasikan kekuatan internal dominan dan peluang eksternal yang menguntungkan. Strategi utama yang direkomendasikan adalah pengembangan program wisata edukasi pertanian berkelanjutan yang didukung peningkatan infrastruktur aksesibilitas, khususnya perbaikan jalan dan area parkir. Strategi ini diharapkan mengoptimalkan potensi kawasan sebagai destinasi agro-eco tourism berkelanjutan dengan mempertahankan nilai konservasi dan meningkatkan kesejahteraan masyarakat lokal.