A Study on the Impact of Tourist Perceived Value and Satisfaction in Mountain Glacier Tourism Destinations: A Case Study of Dagu Glacier

Starting from the background of mountain tourism, studying the satisfaction of tourists in mountain glacier tourism destinations can not only reflect the overall competitiveness of tourism destinations, but also provide guidance for the development planning of tourism destinations. Through the correlation analysis of SPSS and smartpls, it is concluded that the satisfaction of tourists in Dagu Glacier Mountain Glacier tourism destinations is mainly influenced by the cultural environment, experiential value, resource value, and consumption of mountain glacier tourism destinations. Structural equation model analysis shows that tourism destinations ultimately form. a functional relationship of “one strong, four weak, and two weak”. Through relevant research, this article finally proposes suggestions for optimizing and improving tourist satisfaction from the perspectives of cultural environment, infrastructure, talent services, and comprehensive development of tourist destinations. These suggestions have certain reference value for improving tourist satisfaction and sustainable development of tourist destinations.