Driving Forces and Factors of Amazon Effects

The development of Amazon so far is mainly due to Jeff Bezos's leadership. By sticking to a customer-focused policy and starting an online bookstore, he changed how retailers handle a wide range of books and everything, breaking Pareto's law and achieving a long tail. What's more, he politely responded to customer demands and devised a Fly Wheel strategy. By providing an effective product lineup at a low cost, Amazon has accelerated the virtuous cycle of increasing the ability to attract customers and has grown sales exponentially. On the other hand, Amazon invested the profits it earned in technology development and conducted research and development of cutting-edge digital technology. In addition, Amazon has been active in business models such as 1-click, FBA, Amazon Prime, and Marketplace. As a platformer, it has expanded its business to its own B2C and the B2B area for other companies' platforms.