FRAMES OF SOCIAL REPRESENTATIONS: STRUCTURE AND FORMATION FEATURES

Purpose of the study: The purpose of this article is to determine the features of the framing process, taking into account the methodological basis of the theory of frames. Methodology: The methodological basis of the study is a theory of frames, as well as various methodological approaches aimed at searching for meaning, analyzing the characteristics of social consciousness, forming social representations. In order to clarify the issue of the formation and structure of a frame of social representations, theoretical-methodological concepts of a frame (Goffman, Bateson, Minsky, Fillmore) and social representations (Moscovici, Neisser) are analyzed. The main provisions of the structural-functional approach, the theory of social interactionism and constructivism are used. Main Findings: The main provisions of the structural-functional approach, the theory of social interactionism and constructivism are used. As a result of analyzing the structure of frames of social representations, the author’s interpretation of the process of their formation is given, which makes it possible to better understand people’s understanding of already widespread and accepted social representations. Additions to the current understanding of the framing process and its nature allow for the applied research of social representations that underlie the studied social actions. The findings presented in the article, first of all, the conceptualization of basic concepts and generalization of extensive analytical material can serve as a prerequisite for further disciplinary (philosophy, sociology, political science, psychology, and others) and interdisciplinary developments in the field of frame research, monitoring and comparative research. Applications of this study: The stated results can be used in analyzing the process of forming and determining the structure of frames of social representations. Novelty/Originality of this study: The originality of the study lies in the author's interpretation of the formation of the frame of social representations, it's content and nature.