Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Beauty Influencer: Homophily Relationship, Product Quality Beauty Product And Purchasing Decision
View through CrossRef
Today, people are increasingly aware of the importance of beauty care and this has become a basic need of society, especially women. People's income is currently increasing, therefore they not only support secondary needs to support their appearance by buying clothes, shoes and bags, they also choose to buy skin care products so that their skin stays healthy and their physical appearance looks more beautiful. interesting. The population in this study were female users of Ms Glow products in Malang City, with a total sample of 100 respondents. The analytical tool used in this research is multiple linear regression analysis. The results showed that product quality and celebrity endorser had no effect on Ms Glow's product purchase decisions. Meanwhile, product reviews have a positive effect on purchasing decisions for Ms Glow's products. Consumers are more interested in seeing product reviews, because the product reviews here come from consumers who have used Ms Glow. Consumers are more confident when someone has used Ms Glow and it is safe on their face. Meanwhile, beauty products and beauty influencers are not important in choosing Ms Glow products.
Title: Beauty Influencer: Homophily Relationship, Product Quality Beauty Product And Purchasing Decision
Description:
Today, people are increasingly aware of the importance of beauty care and this has become a basic need of society, especially women.
People's income is currently increasing, therefore they not only support secondary needs to support their appearance by buying clothes, shoes and bags, they also choose to buy skin care products so that their skin stays healthy and their physical appearance looks more beautiful.
interesting.
The population in this study were female users of Ms Glow products in Malang City, with a total sample of 100 respondents.
The analytical tool used in this research is multiple linear regression analysis.
The results showed that product quality and celebrity endorser had no effect on Ms Glow's product purchase decisions.
Meanwhile, product reviews have a positive effect on purchasing decisions for Ms Glow's products.
Consumers are more interested in seeing product reviews, because the product reviews here come from consumers who have used Ms Glow.
Consumers are more confident when someone has used Ms Glow and it is safe on their face.
Meanwhile, beauty products and beauty influencers are not important in choosing Ms Glow products.
Related Results
The Impact Of Influencer Marketing On Brand Perception
The Impact Of Influencer Marketing On Brand Perception
Influencer marketing has emerged as an effective strategy for organizations to engage with their target consumers and shape their brand views. This study examines the influence of ...
PENGARUH STRATEGI INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC DI PLATFORM E-COMMERCE
PENGARUH STRATEGI INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC DI PLATFORM E-COMMERCE
This study aims to analyze the impact of Influencer marketing strategies on purchasing decisions for the skintific skincare brand on e-commerce platforms. Influencer marketing has ...
Influencer Kaynak Güvenilirliği ve Marka Tutumunun Satın Alma Niyeti Üzerindeki Etkisi
Influencer Kaynak Güvenilirliği ve Marka Tutumunun Satın Alma Niyeti Üzerindeki Etkisi
Son yıllarda pazarlama alanında yenilikler, teknoloji ve sosyal medya alanlarındaki açılımlarla devam etmektedir. Bu yeniliklerden birisi olan sosyal medya fenomeni ya da yaygın is...
Influencer storefronts: impact of social media advertising disclosures on purchases
Influencer storefronts: impact of social media advertising disclosures on purchases
Purpose
The purpose of this study is to address the surging reliance on influencer marketing in evolving business models, focusing on a novel approach – the influencer e-commerce s...
The Effectiveness of Influencer Marketing in Building a Strong Brand Image in Malaysia’s Fashion Industry
The Effectiveness of Influencer Marketing in Building a Strong Brand Image in Malaysia’s Fashion Industry
Social media marketing including influencer marketing is one of the most successful methods for promoting products and services in today's dynamic digital environment. This is attr...
Influencer sebagai Daya Tarik Brand di Instagram (Studi Kasus Pada Brand Jersey Jhony di akun Instagram @Jerseyjhony)
Influencer sebagai Daya Tarik Brand di Instagram (Studi Kasus Pada Brand Jersey Jhony di akun Instagram @Jerseyjhony)
Abstract. This study aims to analyze the role of influencers as a brand attraction on the social media platform Instagram, within the context of product promotion by Jersey Jhony, ...
Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Pengguna Produk Kosmetik Wardah, Emina, Viva Di Kelurahan Pasarbatang Brebes)
Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Pengguna Produk Kosmetik Wardah, Emina, Viva Di Kelurahan Pasarbatang Brebes)
This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze t...
When influencers get real: how do customers react?
When influencers get real: how do customers react?
The shifting digital marketing landscape highlights the central role of social media influencers, with a trend towards more authentic and vulnerable content emerging in response to...