NON-LINEAR MEANINGS OF A MEDIA TEXT

The article deals with the problems of forming the meaning of the media text. The author focuses on the metatext elements of video blogs. The material of the study is the video blogs Parthenon by Leonid Parfenov and Eschenepozner by Nikolai Solodnikov. For the analysis of metetaxt units, the method of reconstruction of the intentional-semantic structure of the text is used. The semantics and type of the text to which the metatext comment is given are determined, as well as the nature of the metatext comment. The correlation between the semantics and the type of the main text and its meta-text commentary is revealed. The method of compositional analysis is used: the nature of the connectivity of the main text and metatext elements, the local and global connectivity of the compositional parts of the text and their metatext comments are determined. Semiotic methods are used to determine the nature of the relationship between the verbal and media components of the media text. The author distinguishes two types of metatext elements in video blogs: written inserts and out-of-text metatext notes. The author comes to the conclusion that at the level of local connectivity, metatext elements perform an informative function, and at the level of global connectivity — an evaluative one. The metatext commentary has a neutral objective character, at the level of local connectivity; it complements the main text, expanding its referential side. Metatext elements, on the one hand, serve to attract and retain the attention of the addressee, on the other hand, strengthen the critical perception of the information heard. Refs 16.