Black Diaspora and Media Use

Abstract The article contributes to the understanding of the historically evolving and contemporary nature of how Black diasporas make use of the media.It examines how diaspora was appropriated to describe Black diasporas and their lived experiences in retaining the memory of the homeland and identity formation in their new environment. Drawing on the prism of physical and psychological dimensions of Black diaspora enables us to gain an insight into how diasporic media not only perform connective and orientation roles, that have received dominant attention in scholarly studies, but also perform entertainment/lifestyle and advocacy roles. These roles have been repurposed for online platforms as new media technology requires journalists to reimagine what constitutes the Black press in the new media age. Literature shows that Black diasporas are active audiences judging by their high educational attainment and media literacy. Hence, there is a need to focus on the motivations that drive their media consumption by using the concept of uses and gratifications to elucidate how Black diasporas engage with the media to meet their information, entertainment, and education needs. The article observes that scholars of Black diasporas employ methodological pluralism, that is, finding value in a variety of sources of information, to address the complexity of issues about Black diasporas and their media use. It concludes by highlighting some areas where there is a need for more research and some areas that have been overlooked in the literature. Filling these gaps in future research will enhance the understanding of Black diasporas and their media use in the 21st century.