Individualism and Affliction: Cultural Responses to Disease

This review essay proposes that the influence of individualism, the tendency to prefer individual freedoms over collective obligations, in American society impacted the manner in which the US population responded to the recent global COVID-19 pandemic. During the pandemic, societal rifts were exposed that questioned the infringement on personal freedoms by governmental authority in the effort to protect public health. The essay traces the development of individualism from the Enlightenment through the emergence of the United States, during which individualism entwined with American identity. A review of social science research in the fields sociology, psychology, and anthropology demonstrates the ways in which individualism, in varying degrees from self-centered to collectivist tendencies, can be observed to affect social interaction and perception. With that background, it is possible to use individualism as a lens to investigate cultural responses to affliction. Societal responses to leprosy, syphilis, and COVID-19 are examined, and it is argued that the influence of degrees of individualism greatly impacted the social responses, and the extent to which individual freedoms were lost was notably varied in each case.