Media malaise or mobilization during repeat elections? Evidence from Israel’s three consecutive rounds of elections (2019–2020)

Abstract In 2019–2020, Israel went through three consecutive elections in less than a year on grounds of alleged corruption by Prime Minister Netanyahu, and his lack of ability to form a coalition. This study aims to contribute to analyses of the media mobilization/malaise effect by examining the impact of such a prolonged period of campaigning on citizens’ political behavior. Thus, we conducted six online surveys using a longitudinal sample of Israeli society before and after each election. The analysis found that, despite participants’ testimonies that they were increasingly “tired of dealing with elections,” there was a significant increase in participants’ reported certainty in their vote, news consumption, participation in online political discussions, and level of political efficacy between the elections. Next, a multivariate analysis aiming to explain variations in voters’ political efficacy found that political trust, participants’ reported certainty about their vote, and political interest all explained high levels of political efficacy. The analysis provides one of the strongest reinforcements to date regarding the validity of political mobilization theory, demonstrating its relevance under challenging conditions. We discuss further implications and generalizability of our findings.