Images of ‘Africa’ in China–Africa cooperation

The question of who represents Africa and how Africa is represented to global audiences continues to be hotly debated in academic publications and in the media. The majority of these discussions critique Western representations of Africa, or set up the West as the implied Other in debates over Africa’s right to self-representation. In recent years, however, Africa has found itself increasingly represented by the People’s Republic of China. This article examines the visual representations of ‘Africa’ that are used in promotional material produced by China in connection with official China–Africa cooperation. The article finds that one of the dominant stereotypes used by China is that of natural, ‘primitive’ Africa, a stereotype that has historically been strongly associated with the imperial gaze of the West. This is seen as potentially undermining key elements of China–Africa discourse, notably China’s emphasis on respect for its African partners. At the same time, the article highlights similarities between the imperial gaze and the tourist gaze, and considers the possibility that China’s representations of Africa might be compatible with a tourist gaze on Africa.