Infographics on presidential election campaigns on social networks

This study examines the use of infographics in the 2024 Mexican presidential campaign, with a focus on Claudia Sheinbaum’s digital communication strategy. Infographics, widely recognized in journalism, education, and science, are increasingly used in political campaigns due to their visual appeal and capacity to communicate complex information quickly. The research explores how infographics are utilized on social media to engage the public, convey trust, and reinforce political messaging. Prior studies have revealed that infographics can be powerful tools for persuasion and interaction, especially among younger voters, such as Generation Z, who value authentic and relatable content. The paper highlights a gap in the academic literature regarding the specific use of infographics in Latin American political communication. It also emphasizes the importance of understanding how design elements, such as color and layout, influence audience perception and political affinity, particularly when used by ruling parties or candidates leading in the polls.