Strategy to increase the number of halal self declared certification in Indonesia

Self-declared halal certification is a type of certification intended to simplify the halal certification process for Micro and Small Enterprises (MSEs). However, in reality, the number of self-declared halal certifications in Indonesia is still not maximizing its optimal potential. Out of the available quota of 349,834 free halal Self-declared certifications from governments, only 119,662 quotas have been used (BPJPH 2022). In fact, there are more than 64 million MSEs in Indonesia that are still not halal certified. Even though self-declared halal certification has advantages form MSEs over other types of halal certification, there are still several problems in implementation in the field which are reflected in the low number from MSEs that are halal certified. Therefore, a strategy is needed to answer this problem. The purpose of this research is to identify the SWOT analysis related to self-declared halal certification and to formulate a strategy to increase its usage from stakeholder perspective. SWOT method is used to applied the strengths, weaknesses, opportunities, and threats and the possible development strategies of self-declared stakeholder namely the Indonesian Ulema Council (MUI), PPH Assistance and Halal Product Guarantee Organizer (BPJPH) The ANP method prioritizes these four aspects and the best strategy in developing halal self-declared policy. An aggressive strategy is needed through equitable information dissemination and optimizing the support of PPH assistants to address the challenge of the low number of self-declared halal certifications. From this research we recommend the Government to provides a reasonable honorarium for PPH assistants. BPJPH can enhance governance and expedite the development of AI and blockchain technologies to facilitate UMK and PPH assistants in the document collection process. In addition, PPH assistants can adopt more proactive and creative approaches in their assistance.   References  Apriyanto A. 2005. Masalah Halal: Kaitan Antara Syar'I, Teknologi, dan Sertifikasi. Bandung (ID): Kiblat Buku Utama.   Arief DK. 2021. Implementasi Manual Sistem Jaminan Halal dan Higiene Sanitasi di Rumah Makan Angkringan Khas Jogja Mas Bowo Bogor [Skripsi]. Bogor. Institut Pertanian Bogor.   Assyfa CA. 2018. Implementasi Hygiene Sanitasi dan Manual Sistem Jaminan Halal di Rumah Makan Ayam Geprek Ireng Bogor [Skripsi]. Bogor. Institut Pertanian Bogor.   Ayyubi SE, Lubis D. 2015. Filosofi Ekonomi Syariah. Bogor (ID) : IPB Press   Bawono A. 2018. Creative Economic Development of Pesantren. Shirkah: Journal of Economics and Business. 3(1): 25-47.https://doi.org/10.22515/shirkah.v3i1.180   Cadle A, Paul D, Turner P. 2010. British Informatics Society Limited Business Analysis Techniques. Swindon: United Kingdom.   Efffendi U. 2013. Dr. KH. Ma'ruf Amin : Motor Penggerak Eksplorasi Fatwa Halal Kontemporer. Jakarta (ID) : Lembaga Pengkajian Pangan, Obat-obatan, dan Kosmetika Majelis Ulama Indonesia (LPPOM MUI).   G. Aisjah. 1998. Lppom MUI, Pengukir Sejarah Sertifikasi Halal. Jakarta (ID)   Hartoyo YS. 2016. Implementasi Manual Sistem Jaminan Halal dan Sitem Higiene Sanitasi di Rumah Makan Sop Ayam Pak Min Klaten di Bogor [Skripsi]. Institut Pertanian Bogor.   [LPPOM MUI] Lembaga Pengkajian Pangan, Obat-obatan dan Kosmetika Majelis Ulama Indonesia. 2008. Panduan Umum Sistem Jaminan Halal MUI. Jakarta (ID):LPPOM MUI.   [LPPOM MUI] Lembaga Pengkajian Pangan, Obat-obatan dan Kosmetika Majelis Ulama Indonesia. 2012. HAS 23000: Persyaratan Sertifikasi Halal. Jakarta (ID): LPPOM MUI.   [LPPOM MUI] Lembaga Pengkajian Pangan, Obat-obatan, dan Kosmetika Majelis Ulama Indonesia. 2015. HAS 23102; Pedoman Pemenuhan Kriteria Sistem Jaminan Halal Di Restoran. Jakarta (ID): LPPOM MUI.   Lugina U. 2018. Pengembangan Ekonomi Pondok Pesantren di Jawa Barat.   Risalah: Jurnal Pendidikan dan Studi Islam. 4(1): 53-64.   Peraturan Pemerintah Republik Indonesia No. 39 Tahun 2021.