KEY ELEMENTS AND THEORETICAL FRAMEWORK OF CULTURAL-TOURISM INTEGRATION ALONG THE ZHEDONG TANG POETRY ROAD:A GROUNDED THEORY ANALYSIS

Cultural-tourism integration serves as a primary driver of industry innovation and local economic growth, concurrently meeting the increasing aspirations for a better life. This study, grounded in network text analysis and data from various interviews, employs grounded theory to construct a multidimensional integrated model for the development of cultural tourism on the Zhedong Tang Poetry Road. The research systematically reveals key elements and theoretical logic behind the integration of cultural tourism on the poetic route. Findings include: (1) Key elements of Cultural-tourism integration along the Zhedong Tang Poetry Road, encompassing integration connotations (resource integration, product integration, factor integration), integration subjects (government, enterprises, residents, tourists, and resources as the five major subjects), integration paths (conceptual integration, industrial integration, market integration, service integration), and integration models (poetic route tourism routes, poetic route experiential activities, poetic route brand construction). (2) The internal dimensions of these four elements are mutually independent, not only individually influencing the Cultural-tourism integration but also partially overlaying to collectively impact its development. This study contributes to understanding the theoretical logic underlying the Cultural-tourism integration along the Zhedong Tang Poetry Road, offering insights and references for the high-quality development of cultural tourism on poetic routes.