Instagram Digital Content for Malang SME

Over past two years, COVID-19 pandemic has forced many business owners to switch from print to digital in order to maintain their business. One of them is Malang SMEs. Malang SMEs need to have design skills to create attractive Instagram feeds as digital promotional media. The purpose of this activity is to provide training in creating Instagram digital content using Canva and Adobe Illustrator. The method used is a cognitive method which involves a resource session to deliver Instagram material, a discussion session to brainstorm the target audience, a question and answer session. This involved 23 participants from Malang SMEs, public audiences, and two resourcers. This activity was divided into two main sessions, namely an explanation of Instagram, and a tutorial session on using Canva and Adobe Illustrator. The result is the Wic Kitchen and Jahe Bu Nintul SMEs Instagram feeds that are more attractive and interactive to their respective audiences by using designs, colors, and fonts. This activity is able to provide additional design skills for Malang SMEs, so they can create attractive Instagram feed designs independently and easily. Later the promoted product can be known by the wider community and expand potential consumers to international.