The Growing Importance of Synergy in Business Environment

The synergy effect creates a new direction for change in current strategy management of companies. They are characterized by mutual interaction which run in various form of cooperation, partnership, competitive struggle. The external environment constantly affecting the internal environment of company and creates special conditions, in which companies need to build, organize and combine exceptional skills of managers and employees. These capabilities represent new value that is unique for implementation and better understanding of strategic management in today´s globalized market conditions. The purpose of article is to point out a creating synergy effect through suitable chosen strategy management of company. For company´s success in current globalized environment with increasing need to maintain long-term competitiveness – it is necessary to define in an appropriate way how can be the company managed in order to achieve the synergy effect. This article refers to starting position of thinking and research in the context of synergy and synergy effects in business environment. Keywords: synergy, synergy effect, cooperation, methods and approaches to strategic management.