DEVELOPMENT OF HOTEL AND RESTAURANT BUSINESS IN THE CONTEXT OF OPTIMIZATION OF LOGISTICS PROCESSES

Goal. The aim of the study is to identify the modern features of the logistics system of the subjects of the hotel and restaurant business, as significant participants in the process of providing tourism services, to develop offers for the initial indicators that should be taken into account when forming a unified scheme of logistics processes and the interconnections of its participants, which will activate the potential of business entities and provide their stable development in a strategic perspective. Research methodology. In the process of research, the author used empirical and statistical research methods, which made it possible to substantiate the advisability of using a number of statistical and other indicators in the formation of the logistics system of the subjects of the hotel and restaurant business and its development, as well as to select its elements and develop proposals for the development of activities for the provision of services in the field of tourism. Results. In the process of scientific research, it was proposed to analyze statistical data on the development of the hotel and restaurant business in the context of regions and for a wider range of indicators, since the presented economic indicators do not adequately assess the possibilities and determine the problems of significant components of ensuring the activities of business entities in accordance with logistic goals. The ranking of the regions by the level of interest of tourists has been carried out, which will allow to determine the development zones of logistics management processes, to determine the directions of development of the hotel and restaurant complex and its effectiveness in the long term. The result of the scientific research was the development of a scheme for a logistics management system for the development of a hotel and restaurant complex in a competitive environment, focused on regional resources and development strategies and allowing to activate the potential of the enterprise in order to develop this business. The scientific novelty of the research lies in the development of a scheme for a logistics management system for the development of a hotel and restaurant complex, based on certain elements (customer base, internal logistics processes and a logistics strategy for the development of a hotel and restaurant business), which will optimize production and economic activities and develop various areas of business development in the long run. The practical significance of the research results lies in improving the organizational and methodological foundations for assessing the existing achievements in the field of tourism in order to take them into account when planning the development and improving the management of the hotel and restaurant business on the basis of logistics principles, identifying ways to optimize the range of services, focusing on the existing needs of users, resource potential and the available opportunities, as well as the rationale for the use of a software product for the purpose of automating processes that allow you to effectively manage activities and develop development strategies for the future. The list of measures to improve the services of the hotel and restaurant business has been substantiated, the introduction of which will expand the client base and increase the profitability of its subjects.