One Tough Cookie: Exploring Black Women’s Responses to Empire’s Cookie Lyon

AbstractThe premier of Empire in January 2015 drew 9.8 million viewers and became FOX's highest-rated series debut in three years. In this episode, we are introduced to the terminally-ill CEO of Empire Entertainment, Lucious Lyon (Terrence Howard), who must decide which of his three sons will inherit the family business. To further complicate the decision, his ex-wife, Cookie (Taraji P. Henson), is released from prison after 17 years. The strength of the performances from the main cast, and those of celebrity guest stars, bolster the drama that unfolds, explaining why Empire was incredibly popular with audiences, and black audiences in particular. We examine the series's representations of blackness through focus group interviews with 31 black women viewers, exploring how they made sense of Cookie and compared her to black female leads on other series. Our interviews reveal that Cookie's complexities inspire identification and anxiety, engage broader debates about popular culture representations, and clarify black women's desires to see multifaceted images of themselves and their communities on television.