CERTAIN ASPECTS OF FORMATION OF DEMAND FOR MARKET OF TOURIST SERVICE

The article considers some aspects of the formation of demand for tourist services.It is stated that the demand in the tourism market is an important indicator for sellers of travel services and sellers of travel services need relevant and truthful information about the demand for their products. It is established that each consumer has his preferences and preferences when choosing a tourist product. It is determined that the price is essential in the formation of demand for tourist services. It is noted that the law of demand is appropriate for the tourism market. Non-price factors influencing the formation of market demand for a tourist product, including changes in consumer income, geographical location of the tourist object, political and economic stability, tastes and preferences of potential customers, the uniqueness of the tourist product, etc. The potential consumer in the tourism market subconsciously analyzes and summarizes information about available travel services that are available on the market, and makes the best choice. There are several types of tourist seasons, including peak, high, low, "dead". The formation of types of demand for a tourist product is shown. It is noted that the development of the tourist market allows to increase the demand for tourist products and services, and this, in turn, allows tourism service providers to receive more income. The prestige of a certain tourist product increases its value and the desire of buyers to buy it.It is noted that in most cases the elasticity of demand for price and income is high, as tourist services are not everyday goods and necessary for existence. The dynamics of changes in the number of tourists in 2014–2020 is presented. It is indicated that in the period up to 2019 the tourism industry developed rapidly and the volume of provided tourist services increased. Changes in tourist demand in 2020 were mainly due to the coronavirus pandemic. It is noted that the tourism sector is one of the most affected in Ukraine's economy due to the Covid-19 pandemic and quarantine restrictions. There is a significant increase in the number of domestic tourists compared to the pandemic period.