“A Study on the Effect of Behavioural Biases on Investment Decision among the Teaching Fraternity in Bengaluru”

Abstract: The research studies how behavioral biases is affecting the teaching fraternity's investment choices. Many studies have been conducted in the area of investment decision-making, frequently to know the influence of behavioral biases on teaching people. Despite the unique traits of this group, little research particularly examines how these biases affects educators' investment decisions. The Investment decision has been depended on the two factors Emotional Biases and Cognitive biases. In this research cognitive biases frequently encourages teaching fields to adopt risky investment practices, while loss aversion makes them reluctant to sell up poor assets. It suggests that herding behavior is common, possibly caused by the social dynamics in educational institutions. A sample of 109 faculties across Bengaluru city is used in the research. The study aims to provide information regarding behavioral biases that the teaching fraternity's investment practices exhibit. It also seeks to spot decision-making trends that can result in investing problems. The results will add more knowledge on behavioral finance, especially in relation to a particular professional group. The findings can be used to develop focused educational interventions aimed at enhancing instructors' financial literacy and decision-making abilities.