Intermedia Agenda‐Setting Effects

AbstractIntermedia agenda‐setting refers to how media content influences and relates to other media content—in other words, the effects that mass media agendas have on each other. This entry begins with a theoretical discussion of the origin of intermedia agenda‐setting research. It traces back to the pioneering studies in this research line to explicate the conceptualization of an intermedia agenda‐setting process. It then reviews more recent intermedia agenda‐setting studies, which led to the expansion of the field's research frontiers. The entry next looks into the most recent studies on the relationship between old and new media, as the emergence of Internet‐based new media has created a multidimensional media landscape that allows for multidirectional influences across a wide range of medium types. Finally, the entry discusses the significance and necessity of transnation intermedia agenda‐setting research in the context of increased globalization.